As I work with small businesses across Fairfield County, a constant question has developed: how can we get local citizens to support our businesses? I would like to share some philosophies from Becky McCray from her years of working with small town survival in the U.S. and Australia.
Why Local Businesses Matter: Locally owned independent businesses are the best tool for prosperity. When they prosper the community will prosper. The more local business people talk to and co-operate with each other, the more they help build a thriving business community.
The more money community members spend within local businesses, the more those businesses will have to share back to the community. The more local businesses do to serve people, the more they earn the right to serve those local customers.
When they stay open more hours that are convenient for their customers, carry the right merchandise, give outstanding customer service, keep their prices competitive, market in ways that connect with people and generally act like the big competitive businesses, they earn more loyalty from their own locals.
The more local businesses prosper, the more they can invest in solving community problems. The more local businesses prosper, the more people they employ, the more services they buy locally, and the more local causes they can support with donations. When local businesses prosper, the town will prosper.
Tax free weekend is just around the corner, August 7-9. As you begin shopping for back-to-school supplies, please shop and buy local. The town you save will be your own.
Fairfield County Chamber of Commerce